You have a proper day care center area and building, you have a cute name for it, you were granted a license to operate, and you have bought all the necessary equipment pieces. You seem to be all set up to start your day care center except for one important thing; you do not have any customers yet. It is time to spread the word around. This is one of the fun parts of starting your business. Advertising must be the easiest part compared to all the other steps you went through. The question is, with a budget on mind, what are ways of advertising your day care center?
Advertise online. The World Wide Web offers a lot of opportunity to post an advertisement either for free or for a small amount. Big sites like Craig's list can give you a little push in making your day care center publicized. This website gets thousands of visitors a day. Chance is your advertisement can be read by many. There can be websites catering for your specific area as well. Get in touch and inquire. Most likely, they would ask for a fee but don't fret, it won't cost you an arm and a leg.
Are you very good at writing or blogging? Make a blog about your day care center. Blogging services like blogger.com, wordpress.com and squidoo.com are absolutely free. Bring out the creative side in you. Post pictures of your center, your own picture, or a picture of other care providers who would be working with you. Give a good description of your site and write a warm welcome post. Do not forget to include your contact details in your blog. Allow people to leave a comment and once you receive one, reply as soon as you can. Make your blog as informative as possible.
Print out your very own business card featuring your day care center. Business cards can be easily created using your computer or with the help of the internet. Print it out and give it to acquaintances. Give more than one card to your close friends and ask them to pass it on. You can also leave these cards in places like restaurants, public libraries, or pass it on to people in church.
Post leaflets, posters and banners about your day care center. Produce appealing and creative ones so you are sure to attract people's attention. Make them colorful and bold. You can stand in the corner of a busy road and give it to people passing by. You can ask for other friends to help you do this. Remember to post banners only where you are allowed to.
Advertising is a great way of introducing your day care center to people around. It is the best way of making your day care center known and selling it as well. It does not need to be expensive, use your creativity and you would find yourself spending only a few dollars for advertisements. Go give it a try; advertising can help your day care center go from the ground up!
For more information: http://www.startadaycare.org